My thought on these ideas were not to change the great name they have, but to expand and incorporate all of the ideas that Paradis had about their company. They liked the idea of showcasing their product line of a bowl that would easily transport ice cream for up to 30 minutes without melting. My thoughts of sticking with candy flavor colors of hot pink, yellow, cotton candy blue and the famous cherry. The client wanted to use the idea of the old ice cream truck, so I incorporated all those ideas in my sketches.
Melanie Camargo 